Branding

The concept behind this New Zealand owned SME, comes from their business slogan, "Making Business Easy".

To fit in with this, the design uses a simplistic square mark, paired with legible sans-serif text, this is to represent the professionalism, the approachability, and the reliability of Geneva Capital.

Following the slogan of the business, we made sure the colour pallets were simple but contrasting, while also retaining colours from previous branding designs, which are used as highlights in the UI for the website.

UI/UX

Geneva Capital is a B2B business, they offer their clients supply chain financing solutions that are suitable for the each client.

The main objective for the website, is to help users find the best financial service they need for their business, without having to scroll through the entire website. To do this we created a large call to action drop down, which will allow users to fill in their details and select the size of their company, this information is then sent back to the Geneva team to find out what types of solutions they can offer to the new potential client, who then will reach out in person via phone or email, depending on the size of the company.

To help the Geneva team find out what they can offer for the new client is by asking the client's approximate turnover, which were broken down a few brackets, which was compared to what competitors in the financial supply chain was offering.

We then asked what else would be beneficial for user's experience, and also boost Geneva Capitals search ranking, so they can have a wider reach.

This came in the format of blogs, not only can users find content that could relate to their situation, but by viewing the blog they can find out what solution is best for their business. At the same time, this helps the website with google rankings and SEO optimisation.